Microsoft increases revenue share for Windows app developers

During the offset twenty-four hours of its Build 2022 developer briefing, Microsoft mostly honed in on AI and new tools to woo developers. But exterior of all of the new tech goodies, the company is too trying something a footling more bones: more money.

The tech behemothic announced today a new revenue-sharing split for Microsoft Shop developers. Afterward this year, all consumer apps, excluding games, volition provide 95 percentage of the revenue from the app and in-app purchases to the programmer. The new fee construction is applicable for purchases on Windows 10 PCs, Windows Mixed Reality, Windows telephone, and Surface Hub. Notably, this excludes purchases on Xbox.

Where things get slightly more complicated is that the share varies depending on how people get to your app. The 95 percent effigy is earned if a customer uses a deep link to get to and purchase an app. If Microsoft directs a customer yo your app, whether through a collection on the Microsoft Store or via "any other endemic Microsoft properties," then developers will receive 85 percent of the revenue instead.

Still, fifty-fifty with 85 percent at the low cease, the new fee structure is a win for developers on the Microsoft Store. As for whether it will entice more than developers to build apps for the Store is some other matter birthday.

The new fee structure, Microsoft says, will be available later in 2022. Developers will be prompted to accept a new version of the App Programmer Agreement when it is available.

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